VISUAL DESIGNER (CONTRACT) PROSSER VINEYARD WINERY, PROSSER, WA. Contracted with Bill Jenkin, owner of the Prosser Vineyard Winery in the Yakima Valley and collaborated to create a new brand for his second wine distribution in Prosser called Bills Tasting Room. Designed overall branding that included the logo, business cards, and collaborated with 1123 Productions to create a 3-D neon sign for the outside logo display. Visual design assistance also included outside entrance appearance, and the wine tasting area aesthetic design.
The Research Review was a publication where I collaborated with the Psychology Department at Western Washington University and Mark Broyels who was Editor in Chief of this project. I was the Lead Designer and only Designer for this 43 page publication where I heavily discussed with Mark who this would be catered towards, including in coming freshmen and for the general community in Bellingham. His vision for the Research Review series at Western was to have a well designed publication for each department that showcases professors and how they are currently active in their field. In this case, I broke each chapter into sections that had the professor profile that highlights their education, field of study and current research they are conducting. Along with that the Research Review brings up related clubs, and events that relate with Neuroscience. This is the first edition of the Research Review and served its purpose of building a bridge between science and the local community.
Located at Western Washington University I worked in the Marketing Unit at Extended Education. I had an amazing team dynamic where had the absolute privilege of working with web designers, marketers, writers, and video editors to together create visually engaging and welcoming content. I worked on a variety of platforms, including web icons, e-cards & newsletters, brochures, campaigns, and bus ads as well. There were a variety of campaigns that needed to either be completely branded or re-branded and I was in charge of implementing that for Youth Programs, Western on the Peninsulas, and advertising degree options at Western. I worked closely with the web designer to understand sizing, user interface, and overall how to design efficiently and clearly for web use. Being on the marketing team I learned so much about user experience and to always know and have the audience in mind.
International Chinese Landing Page Icons
Maggie's Cancer Care App
This application was made to better help and assist people with cancer along with their family members as well. There are two primary parts to the app, one being associated with Maggie's Cancer Care Center which is an organization that focuses on addressing the emotional, social and practical side of cancer. The other part of the app is having a core group connection; at the beginning of signing up in the app the user can add members and from there messages can be sent out to members that could for example be asking members for a ride to the hospital etc. This also includes a notification system where the patient is updated on daily pill schedules and updates as well. The branding of this app is very upbeat and positive, because the whole point of Maggie's Care Center is to move through and beyond cancer. That is why I highlighted on a very positive message and focused on the group aspect of bringing people together.
The prompt for this was to first create a packaging project that was inventing a new item that solves a problem within the main target audience demographic that is not currently on the market. I created Flava Specialty Spice Tablets, where the main demographic are college aged individuals who are just learning how to cook, or busy families that are always on the go. There are pyramid shaped tablets that are made out of spice that can be easily mixed with stew, or any meal without needing to measure the amount of spice or what spices to mix with what meal. Flava has that covered. In the photo we have two different blends, the European blend that contains 6 different spices that are based on region, along with the Moroccan Blend.
Meo was a collaborative project where my partner and I were supposed to find a problem within interface design and seek to understand that target market and better the user experience. Meo is an application that is meant for cat owners who are seeking to better understand and care for their cat. One issue that we found out after we created a survey was that a good portion of our participants said that online cat forums are cluttered, hard to dig through information and sometimes just plain creepy. We wanted to bring more ease to the experience of caring for ones cat and through this ideation meo evolved. This app allows cat owners to create a profile and seek either information or talk with other cat owners as well. All information on this app platform has been ASPCA approved providing ease and trust for the user.
The prompt for this project included redesigning any existing food packaging on campus. I knew there was a need for a redesign for salad packaging on campus, due to being big and bulking making it difficult to save any for later. I decided to redesign the Bistro brand and make it more inviting and catered towards a younger demographic. The idea behind this concept is that by having a cylinder shape one can easily be able to put it in the side of a backpack. This form is extremely ergonomic and is satisfying to hold, making the salad consuming experience better and more convenient for the users.